An attractive market is half a choice
Most expansion lists rank countries by size and growth. The harder question is whether you would beat anyone in them.
Grow.
In the Netherlands or abroad
In converging economies, region is rarely the only useful way to split a market. We cut it by who buys, why, and through which channel, in the Netherlands and abroad, and then pick the part where you could start with an edge.
The assumption nobody checks
Every plan to go abroad rests on a belief about local customers that seems too obvious to question. That is usually the one that decides the outcome.
Which segment will you commit to next, and what will you do there better than the competitors already in it?
Selected work
SPORTS NUTRITION MARKET ENTRY
A European food producer had to decide whether, and where, to enter premium sports nutrition. Market sizing, expert interviews, and competitive analysis were used to find high-potential niches and form a hypothesis-driven recommendation for management.
Management adopted the recommendation to guide entry decisions.
EUROPEAN EXPANSION STRATEGY
A railway company needed to choose where in Europe to expand. Secondary research, expert interviews and market sizing were used to compare a range of countries and regions, test the hypotheses behind the expansion and form recommendations for the growth plan.
The validated hypotheses were adopted into the growth plan.
M&A TARGET IDENTIFICATION
A global technology group needed to choose acquisition targets. Strategic needs were researched, a target database was enriched (including with Python), and candidates were prioritized to a shortlist with recommendations.
One shortlisted target was acquired.