Amazon Business
Amazon Business sells to organizations with tools for approvals and links into their purchasing systems. By Q2 2026 it ran at $60 billion in annualized gross sales for more than 11 million organizations.⁴
Wholesale & distribution
Some goods get reordered. Others get experienced.
As businesses buy through AI, reorders go to the supplier the system trusts most, and new products go to whoever lets customers try them first. The strongest wholesalers choose which one to be.
Brief us on your challenge
Wholesale & distribution in numbers
31.5%
of Dutch wholesalers (firms with 5+ staff) say a shortage of staff is holding their business back. July 2026.¹
Let systems handle the reorders, and put your scarce people where customers come to see and try what's new.
1 in 2
Dutch trading firms (wholesale, retail and car trade, 10+ staff) received orders online, through a website, app or EDI, in 2024.
Against 27% across the business sectors CBS surveys.²
Buying has moved to screens, and that's where the next step happens, when the buyer's own system starts placing the orders.
15%
of those trading firms received orders their systems process automatically (EDI) in 2024.
Against 7% across the business sectors CBS surveys.³
For goods that get reordered, the order already skips the phone and the sales rep.
What's changing
As businesses buy through AI, wholesale divides in two. Reorders go to the supplier the system trusts most, and new products go to whoever lets customers try them first. Robots and self-driving trucks make the flow cheap, and suppliers go direct.
Where firms win
They choose one side and build the whole firm around it. Either the lowest-cost, fully automated supplier the buyer's AI trusts, or the place customers come to experience what's new.
Seen in the market
How we help
We work with leadership on the choices that get the firm there: which categories and product lines to invest in, which to stop carrying, and which side of wholesale to be. Then we build the AI into how the firm runs, and keep improving it.
- Which categories and product lines will you invest in moving forward?
Which product lines should you stop carrying to win on the others?
Two ways in
Growth Into the Netherlands
The Netherlands sits at the heart of European distribution. We find out where a newcomer's business fits, then help make the set of choices that gets it to the right customers first.
What would your firm look like as the place customers come to experience what's new?
Explore GrowthAI
In wholesale, AI decides which supplier gets the reorder. We build it into how your firm shares stock, price and delivery, so the buyer's system can trust you, and your people spend their time on the goods that have to be experienced. Each time the frontier moves, we move the firm with it.
How lean could your firm run if every reorder went through the buyer's AI?
Explore AINext step
Bring a problem. We'll share what we'd look at first.
- First call45 minutes on the choice in front of you.